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Privacy Policy

At 'Take the WORD at its word' and SMILE Ministries, we are committed to respecting your privacy and protecting the personal data that we obtain and hold about you and others.

This privacy policy (“Policy”) explains how we will process the personal data relating to you that you provide to us when you visit our website, namely the websites at

1) Introduction and General Terms

The website is operated by 'Take the WORD at its word' and SMILE Ministries. The services of the website are referred to herein as the “Services”.

Where we decide the purpose or means for the processing of the personal data that you provide when using our website, we are the “data controller” for the purposes of the European General Data Protection Regulation 2016 (“GDPR”).

Our Services may contain hyperlinks to third party websites. These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external websites or resources. The appearance of such links on our website is not an endorsement. Should you use any of these websites, such use is at your own risk, and we would recommend that you review their respective privacy policies and our Terms.

2) What information will we collect about you?

Information provided by you when using our Services

You may give us information about you by using the 'Take the WORD at its word' and SMILE Ministries Bot, filling in forms and questionnaires when using our Services,  or contacting us via e-mail and other similar inquiries. Such information can include:

  • Identity and contact data: including your name, address, email address, and telephone number.

  • Membership questionnaire: information relating to your age, gender, lifestyle, personality, job role and interests and hobbies and geographic location.

  • Correspondence: including any information you post, message with other members or you submit to us in messages and questionnaires.

Analytics Information

Our websites and app use cookies and other mechanisms to collect and log analytical information, to help analyse how visitors use these and to compile statistical reports on activity. This processing is crucial to the running of our online business. Please see our cookie policy at for more information.

When you visit our websites or app, our analytics service providers may collect the following data:

  • number of visitors to our website;

  • pages visited and time spent per page;

  • page interaction information, such as scrolling, clicks and browsing methods;

  • websites where visitors have come from and where they go afterwards;

  • page response times and any download errors; and

  • other technical information relating to end user device, such as IP address or browser plugin


3) How we use your personal data

Providing the Services to you as a prospective or existing partner.

We may legally use and retain your personal data where we need to perform any Agreement we are about to enter into or have entered into with you.

Contacting Us (Your Enquiries)

If you contact us via our website, to make an enquiry or otherwise, in certain situations we will ask you to provide a limited amount of personal data about yourself, such as your name, email address, and your message or enquiry.

In line with the legitimate interest, we have in serving you through 'Take the WORD at its word' and SMILE Ministries, we will process your enquiries to reply to your query, including providing you with information about the Services we offer.

We may also process enquiries to take steps you ask of us with a view to entering into an agreement to provide you with our Services.

You are under no obligation to provide us with any details, but if you choose to not provide us with relevant information, we may not be able to respond and/or provide the assistance that you request.

Mailing List

If you ask to be added to our mailing list by ticking the tick box on our website or app, we will keep you updated with information on new and updates about our activities via email.

In line with the legitimate interest, we have in promoting our business, we will use the email address you give us to provide you with this information. If you would like to be removed from that list, please let us know by clicking unsubscribe at the bottom of any marketing email that you receive.

There may also be circumstances where we will ask you for your prior consent in respect of our use of your personal data or where we may rely on an alternative lawful basis to process your personal data in which case you will be notified at the time.

How You Use our Website (Analytics & Cookies)

When you visit our website we will use analytics information for the following purposes: analytics, traffic optimization and distribution, tag management, content performance and features testing (A/B testing). Please see our cookie policy for more information.  

This analysis is fundamental to the running of our online service, and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our website, and to provide a better service and source of information to visitors, or consent.

All content you submit to us

If you send us objectionable content or otherwise behave in a disruptive manner when using our website, we may process personal data included in your messages to respond to and stop such behaviour.

  • We only process personal data in this way for the legitimate interests of ensuring that use of our website is lawful, does not disrupt our systems, does not harass our staff or other individuals, and to enforce our legal rights and to comply with our legal obligations.

  • Where we reasonably believe you are or may be in breach of the law (for instance, because content you send amounts to harassment or is defamatory), we may use your personal data to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

Where we process personal data in this way, we will hold that personal data on our systems for as long as is reasonably necessary to achieve these objectives.

4) Do we share your personal data with anyone else?

Government authorities. In addition, we may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

5) Your rights in relation to your personal data which we process.

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:

  • for a copy of personal data, we are processing about you and/or to have inaccuracies corrected.

  • to restrict, stop processing, or to delete your personal data;

  • for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and

  • to make a complaint to a data protection regulator. You may contact them at:

To make a request in relation to any of the aforementioned rights, please send your requests to


6) Security

We will take commercially reasonable, appropriate technical and organizational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our website, app and Services taking into account the likelihood and severity those risks might pose to the rights and freedoms of our website visitors and customers.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or alteration, and unauthorized disclosure of or access to the personal data transmitted, stored or otherwise processed by us.

Please be aware that, while we make the security of our website, and your personal data a high priority, no security system can prevent all security breaches. When you choose to share your personal data with us, you accept the aforesaid and provide your information at your own risk.

7) Introduction and General Terms

We will hold your personal data for as long as is necessary for the relevant purpose for which that personal data was obtained, or as otherwise described in this Policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

If you would like us to stop using or holding your personal data and/or would like to request its deletion, please email us at


8) Changes

This Policy may be updated from time to time. We will notify you of any changes by posting the new Policy here, and, where feasible, by letting you know by email.

Last Updated: November 2022

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